Hi, I'm David Tung Phan.
I care about how companies turn strategy into a daily operating rhythm. This site is where I keep observations, case studies, and frameworks your team can use right away.
Ho Chi Minh City, Vietnam · thanhtung@simplamo.com
What I write about
Journey
Education
Teaching at scale
Turned a dry technical subject into lessons with over a million views.
Industrial IoT
Founded iLotusLand
Environmental monitoring platform with 1,000+ stations for FDI and public agencies.
SaaS
Founded Simplamo
Goal-management operating system for leadership teams, 200K users.
AI Agents
Sale AI & Hermes
Bringing AI agents into real sales and operations workflows.
Not a demo. Systems that run every single day.
1M+
learners reached
1,000+
IoT monitoring stations
200K
Simplamo users
2,000
dealers on Sale AI
Simple & More X10
Everything here is written for practice: context, problem, execution, and lessons. If an idea doesn't help a team act more clearly, I cut it.
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