Đặng Gia Trang is a leading vermicompost provider in Vietnam with the SFARM brand. Currently, Đặng Gia Trang operates through more than 1,000 points of sale (offline and online), present in cities across all 63 provinces and municipalities nationwide.
Ms. Đặng Thị Thực – Founder of Đặng Gia Trang – is a female leader with a great aspiration to green cities and bring the business to the world. But behind that is her concern about the journey of realizing goals and turning vision into reality.
1. Walking with difficulties to find the optimal solution
Throughout the journey of leading her team, Ms. Đặng Thị Thực – Founder of Đặng Gia Trang – constantly asked questions about realizing goals to help the company go even further. She is a person with many strategies and a long-term vision, but the difficulty lies in how to help the team understand and execute those strategies effectively. The current difficulties she is facing include:
- How to turn the vision into concrete goals, helping the team easily follow and track them regularly.
- Employees do not fully understand the company’s vision and goals.
- Goals are often delayed, while leaders try to take on too many tasks at the same time.
- The goal execution process encounters difficulties in problem-solving skills at departmental and individual levels.
Starting from the concern of how to realize goals, Ms. Đặng Thị Thực kept searching for a method to help her business. After spending time learning about many different management software solutions, she decided to apply Simplamo and realized that, compared with other management methods, Simplamo is the “simple” yet most important thing she had long been seeking when facing many difficult and complex issues in the organization.
2. When difficulties are removed, goals are realized
Having known and applied Simplamo since early 2022, Đặng Gia Trang’s team has highly valued Simplamo for its “simplicity” and clear effectiveness. Đặng Gia Trang has made several important changes:
- Previously, there was always a certain gap between setting goals and completing them. Simplamo mapped out a more closely connected path for the business, from vision and mission to one-year goals and consistent execution.
- Simplamo helps the team become “in sync” during goal execution. The team always understands the work they are responsible for and clearly sees where they stand in the bigger picture of the business.
- It is a “powerful right hand” that helps Ms. Đặng Thị Thực bring her vision and mission to the team, enabling everyone to move in the same rhythm. Simplamo helps her clarify and present the strategy, vision, and aspiration she has built for Đặng Gia Trang in an easy-to-understand way for the whole team. This is the prerequisite for members to share the same perspective, guiding everyone to move together on the same boat she is steering.
- Track goal execution progress through weekly meetings. Meetings no longer take too much time and are kept within 90 minutes, integrating a method to identify and solve problems promptly so work is not stalled. When applying weekly meetings on Simplamo scientifically and “with ritual,” she felt a clear change in the team: they became more connected and shared more with one another.
- Although she did not come from a formal business administration background, Ms. Đặng Thị Thực is now very confident in her management approach thanks to Simplamo. Because at Simplamo, it is not only software, but a ready-to-use management mindset that helps leaders become more confident within their own organizations.
3. Behind the execution story, Simplamo helps Đặng Gia Trang build a business operating system.
As of now, Đặng Gia Trang has applied Simplamo for one year. By trusting and effectively leveraging Simplamo’s features, Đặng Gia Trang now has a strong and connected team to realize goals and focus on what matters, while the CEO herself – Ms. Thực – has more time for her own life.
One important thing Simplamo has helped Ms. Đặng Thị Thực with is knowing where her business stands, where her team stands on the path toward achieving its goals, and she hopes that with Simplamo’s companionship, Đặng Gia Trang will reach proud milestones in the time ahead.
Ms. Đặng Thị Thực shares about Simplamo combined with a management mindset
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Simplamo – A modern, scientific goal-management software that uniquely combines KPI and OKR. It turns complex management into something simple and close to every employee. It frees leaders from pressure, helps them focus on what matters, and optimizes work performance for businesses.
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