“I have been managing companies for seven or eight years. I have tried every model — OKRs, KPIs, software from Base and 1Office to Larksuite and everything else — but it was all too difficult to apply because the operations were complex and fragmented. Simplamo gave me a holistic, comprehensive, specific, and very simple view, exactly what I had been looking for,” shared Bye Béo CEO Trần Ân Thành Long.
1. Start-up Bye Béo – Conquering Shark Tank with impressive weight-loss technology
Bye Béo was founded by Founder Phan Bảo Long and two Co-Founders, Dr. Nguyễn Đăng Tuấn Dũng and Dr. Trương Công Hậu. Their mission is to solve obesity for Vietnamese people through the LMS weight-loss method, a completely natural approach based on proper exercise and nutrition.
Bye Béo appeared on Shark Tank season 4 and successfully delivered an impressive fundraising pitch, receiving five approvals from the Sharks. The Sharks offered an investment of USD 100,000 for 25% equity, with each Shark holding 5%.
2. The pains Bye Béo had faced since its founding
After gaining attention from Shark Tank, Bye Béo attracted a large number of customers, especially on social media platforms. Recently, offline customer demand has also grown increasingly high, requiring the organization to expand in order to keep up.
Along with that growth, operational difficulties became clearer and more overwhelming: internal functions overlapped, one person sat in many seats, the leadership team was under pressure, and there was no effective method for executing goals.
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CEO Trần Ân Thành Long shares during the Simplamo deployment session
Bye Béo had applied many different methods, including OKRs, KPIs, Base, 1Office, and Larksuite, but still did not succeed because they were too complicated and could not be transferred to the team.
By chance, Chairman Phan Bảo Long learned about Simplamo at Shark Tank Forum 5 and was impressed by Simplamo’s management thinking: surprisingly simple, easy to understand, and focused on people. After his first meeting with Simplamo, he was immediately convinced. This was exactly what he had been searching for, and he decided to apply it right away.
3. Simplamo provided the answer to Bye Béo’s search for a simple operating key that removes chaos
a. Coaching session 1 with an expert: restructuring the organization through an accountability chart and planning 2023 goals
On February 13, 2023, the Kick Off session for the business operating project on Simplamo took place under the guidance of expert Nguyễn Thị Nghĩa.
Given the challenges Bye Béo was facing, Simplamo’s expert gradually untangled the issues by guiding the team toward a simple and scientific management mindset and showing how to apply management on the software with clear, simple operations.
Bye Béo’s leadership team on the Simplamo project deployment day
First was the Accountability Chart: clarifying the overall picture and current structure of Bye Béo, packaging each seat into five roles or fewer, and orienting each seat around short, focused core roles. Through this, every employee could understand the organization’s internal structure, see that the CEO was sitting in many seats and was overloaded, and work with the whole team to restructure toward a smarter operating chart.
Bye Béo’s accountability chart was restructured on Simplamo
Second was building 2023 goals, the expected indicators the team was aiming for, and how to cascade them specifically to the right roles and seats. Everything focused on creating an effective 2023 picture through a smooth, simple operating process that would strengthen internal capability for the long road ahead.
Bye Béo’s leadership team discusses and aligns on 2023 goals
After the first consulting session, the long-standing confusing points that Bye Béo had been unable to resolve were clarified almost comprehensively, and the core bottleneck causing organizational chaos was uncovered. The CEO’s giant armor called “Responsibility” began to be removed step by step.
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The leadership team’s reflections after the first deployment day
b. Session 2: Simplamo and Bye Béo set quarterly goals and KPI metrics
On February 16, 2023, the second training session took place with expert Nguyễn Thị Nghĩa. During the session, the Bye Béo team was guided on how to set goals for the first two quarters of 2023 based on the annual plan created in session 1.
First, quarterly goals were summarized into only seven core company-wide objectives. All members discussed together, and each department and member had clear, specific goals following the S.M.A.R.T. method. Especially for Marketing, Sales, Coach, and LMS Shop departments, the core goals were all kept under seven, expressed as affirmative and measurable statements, reducing the habit of half-finished work. Everyone knew each other’s work and understood their own. Everything was performed on Simplamo.
Bye Béo sets quarterly goals on Simplamo
Next was setting weekly KPI indicators on the Scorecard. Under the expert’s guidance, the whole Bye Béo team discussed and calculated weekly measurement numbers that closely followed quarterly goals while still leaving breathing room for flexibility amid market changes. Examples included quality indicators, quantity indicators, evaluation indicators, and more. Everything was highly specific and easy to understand, helping Bye Béo simplify the process and quickly start execution.
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Bye Béo’s leadership team shares after building priority quarterly goals and Scorecard indicators (KPIs)
At the end of the two training sessions, Bye Béo members expressed deep gratitude to the expert and Simplamo for helping them set quarterly goals and KPI indicators in a very smart, extremely easy-to-understand, and highly feasible-feeling way. According to the shared feedback, they had never felt that scientific planning could be so light and easy to understand. Now, they only need to set goals by flow, and everything is automated on Simplamo.
A warm meeting between Simplamo and Bye Béo’s leadership team
The management mindset fit perfectly into Simplamo, making the company’s operations truly effective. Most importantly, leaders and employees truly know what they are doing, where they need to go, and how to get there. The map is already laid out on Simplamo, so the business no longer has to doubt itself or drift along the path it is pursuing; it can turn vision into reality.
When managing the company on Simplamo.com, the ability to complete goals becomes easy to see, and inefficiency in any action step becomes impossible to hide. Transparent and lightweight, the system helps remove difficulties as quickly as possible and focus on what matters.
Together with the CEO, Bye Béo can move through the pain of management and feel freedom for the ambitions ahead. With strong support from the inner capability created by Simplamo’s simple management software, Bye Béo is confident in dreaming of many more victories on its path to conquering its million-dollar ambitions.
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Simplamo – Modern, scientific goal-management software that uniquely combines KPIs and OKRs. It turns the complexity of management into something simple and approachable for every employee, releases pressure on leaders, focuses on what matters, and optimizes business work performance.
Start experiencing Simplamo and feel the change after only four weeks!
Register for a Simplamo demo at: https://app.simplamo.com/sign-up
